IBM Daksh
Business December 24th, 2005IBM is learnt to be considering a name change for its call centre operations in India. According to industry sources, the company is in advanced stages of changing the name of IBM Daksh. The BPO is likely to be rechristened as IBM Global Services. The name change may come in effect sometime early next year.
Though at an official level IBM Daksh maintains that “there is no such plan for a name change as of now�, well placed sources in the company say much headway to the affect has already been made. In fact world-wide, IBM Global Services is the uniform name code adopted by the services arm of International Business Machines Corp, referred to as IBM in common parlance.
However, sources feel that the US giant had agreed on IBM Daksh as the name for its India operations owing to certain local compulsions, after it acquired Daksh e-Services in April-May 2004.
The speculation is now are that the company is trying to implement the name change at the earliest possibility. This is also expected to be followed by a series of aggressive reforms that the company may push for in its India operations.
According to our source, “The name change may effect a series of structural changes in the company’s larger India plan as well. Daksh achieved a highly accelerated growth trajectory ever since the IBM acquisition. Perhaps the company’s topline management is now eyeing the next level in the value chain by imbibing IBM philosophy in its name as well.�
In fact, since the acquisition got over in May 2004, the BPO has increased its employee headcount by more than double and its business has grown even faster. Recently, the outsourcing major has also expanded its delivery network to three new centres, one each in Pune, Chandigarh and Kolkata, taking the network up to 10 centres.
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