Magazine publisher Time Inc. on Monday said it has purchased the Golf.com Web site for an undisclosed price.

The site will be run by the company’s Time4Media division, under Chris Wightman, the publisher of Time Inc.’s Golf Magazine.

Time Inc. said it purchased Golf.com owner SirenServ from a holding company owned by several owners that include General Electric’s NBC Universal, the New York Times Co. and private investors.

Time Inc. is a division of global media conglomerate Time Warner Inc.